Publishing

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RECONCILABLE DIFFERENCES BOOK LAUNCH

2978305256_6041f65aa6IT’S PARTY TIME!

Reconcilable Differences Book Launch

The timing couldn’t be better for Tuesday’s Women’s Fiction online FaceBook Book Launch Party hosted by the Women’s Fiction Writer’s Association.

 

I’m thrilled to be one of eight authors with new releases scheduled to participate on the WFWA Facebook page on Tuesday, August 16th **Noon – 4pm EDT** (That’s 9am – 1pm PDT for us West Coasters!)

Here’s the line up:

12:00 Kerry Lonsdale – Everything We Keep

12:30 Ella Joy Olsen – Root, Petal, Thorn

1:00 Tracy Stopler – The Ropes That Bind

1:30 Crystal Klimavicz – This Side of Perfect

2:00 Susan Schild – Sweet Carolina Morning

2:30 Kathy Nickerson – Rose Hill Cottage

3:00 Louise Miller – The City Baker’s Guide to Country Living

And at 3:30 Yours truly, answering questions and talking about my debut release – Reconcilable Differences. I hope you’ll come and join in the conversation.

 

via GIPHY

ANOTHER HALF A YEAR OF PREPARATION

 

After a roller coaster ride of preparation, setbacks and leaps forward during the first half of 2016, I’m excited to have this book ready for release this week.

 

My last post focused on my experimental Kindle Scout campaign. To sum up that experience, I learned a lot, worked like mad to get the word out, using a few platforms I hadn’t before, such as Headtalker and networking through Kindleboards, but sadly it wasn’t nearly enough to garner a publishing deal with Amazon.

 

A lot of speculation goes on behind the scenes trying to figure out what works and what doesn’t. Only Amazon knows. But clearly having a pre-existing following, or a book with a hook, will help to generate popularity, which in the end does matter. Nevertheless it was a valuable experience that will help with the marketing of Reconcilable Differences now and in the future.

 

PUBLISHING IS MORE THAN WRITING

 

via GIPHY

So much more has happened this year. I received critique and beta reader feedback, which let to a penultimate round of revisions. More than I was planning to do, but I think it’s a better book for having taken the extra time and effort.

 

I also embarked on the process of having a professionally designed cover. After a couple of false starts, and a few wasted month faffing around, I connected with the talented Gabrielle Prendergast, author of Audacious and other YA novels, and also brilliant book cover designer. I’m so happy with my new cover for Reconcilable Differences and the style and theme of the entire Having It All series of WF novels. It makes me want to get cracking and finish the second in the series, Coming About.

 

I’m also so lucky to have in my circle of supportive writers the multi-talented Crystal Stranaghan and her team at Crystal Clear Solutions designing the book interior. The print book will be ready to go in just a couple more weeks and it’s going to be gorgeous!

 

AUTHORPRENEURSHIP 101

 

This business of being a published author is complicated. These days, no matter how you publish, you have to embrace the role of entrepreneur as well. Even big house published authors are expected to create and maintain an online author profile, and stay active on various social media sites to connect with their audience. Then there is the multitude of book marketing strategies that experts recommend. And without these efforts, your book languishes out there in the ether with millions of other undiscovered titles, making all those years of learning your craft and sweating over the creation of your babies pointless as you’ll never sell any books or have any readers.

 

So in addition to getting my book ready, I’ve been trying to get organized with all these other things. I had an online author profile evaluation, and read some books and a lot of articles. To keep all this straight I created a Mindmap, that I thought would help me visualize and keep track of all the elements. All it did was help me see that I can’t possibly learn and do all these things: website clean up and redesign, email list sign up, Facebook author page, Amazon author page, Goodreads author page, incentives and bonuses, contests and giveaways, reader discussion questions, bios and blurbs, book trailers and author interviews, etcetera, and linking all these things and my social media addresses together so they all work in tandem.

 

Are we having fun yet?EPIPHANY

 

Finally I realized that I don’t have to! I mean if you can do it yourself, go ahead. But for me, it was getting so onerous and stressful that my brain was seizing up. There are so many smart and talented people out there who already know how to do these things that I struggle with. So my big epiphany this last while is that I need help! And in just a couple of weeks I’ve managed to move so much farther and faster with assistance from the right people, including the savvy Amanda Hagarty at Mandy’s Media who’s already been a huge help. And I’m getting there. I really feel that I’m getting there.

 

BECOME A PART OF MY TEAM

 

So let’s not let all this author platform work go to waste! Join my street team by doing one or more of these things right now:

  • Follow me on Goodreads, Facebook, Twitter, Pinterest or Instagram, or all of them? Why not? (Click on the buttons in the sidebar)
  • Sign up for my email list to stay informed about my activities and never miss hearing about giveaways, contests, appearances, promotions and new releases. (Hint: the form is in the sidebar to the right)
  • Follow my blog so you receive notice on Friday to pick up the Amazon link and buy a copy of my book. Then leave a review on Amazon and Goodreads.
  • Share this link with three of your bookish friends!
Yann Martel’s Beatrice & Virgil: Book Review
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Yann Martel’s Beatrice & Virgil: Book Review

Yann Martel’s Beatrice & Virgil

Yann Martel's Beatrice & Virgil cover artI recently finished reading Yann Martel’s Beatrice & Virgil, and afterwards I was kind of speechlesslessly moved… and disturbed.  But after the prickles in my skin smoothed and my fur unruffled, a couple of sleeps later… these thoughts came to me.

 

One could say that it is ‘like’ Life of Pi in that it’s deep and philosophical… and… it has animals in it… but there the resemblance ends. Beatrice and Virgil is a darker book, and upon reflection, the key difference is that instead of being about me, it’s about you. And by that I mean that it’s ultimately about empathy. It’s a subtle and a quiet book.

 

One could say that it is ‘like’ Life of Pi in that it’s deep and philosophical… and… it has animals in it… but there the resemblance ends

 

Martel begins by introducing us to his narrator Henry, a writer not unlike Martel, we are led to believe, and through this sleight of hand, helps us to believe and empathize and get inside of Henry’s head and heart. Then takes us on a journey with Henry, getting to know first the characters in a play, Beatrice and Virgil, absorbing their remembrances and thoughts and feelings, until they too are like our own, eventually and literally ‘getting under our skin.’ Martel succeeds in a fresh, innovative and sneaky way, through a fiction inside a fiction, in helping every reader to empathize with Holocaust survivors in a way they likely haven’t done before, in a lasting way, and then he even manages to ‘help’ us empathize with the perpetrator of the Horrors, the old taxidermist, a Nazi war criminal, through his obsession, his consuming guilt and self-loathing, even through his cold detachment… and thank you, that’s not creepy.

 

Martel succeeds in a fresh, innovative and sneaky way, in helping every reader to empathize with Holocaust survivors in a way they likely haven’t done before, in a lasting way

 

You’ll say I’ve missed the point, that Martel meant this book and its subject matter to represent an allegory for the blind ignorant, cruel destruction and extermination by humankind of animalkind, and yes it manages to do that too, like an oroboros eating its own tail, it goes round and round, one meaning the other. It’s about the heartless destruction by man of all life, his own kind, other kinds… the planet… individual lives… relationships… families… pasts and futures… dreams and hopes… entire habitats and cultures… ultimately himself. Martel helps us feel these things, from the armature that underpins us to the markings on the surface of our fur, in such a way that we can never forget.

 

Martel helps us feel these things, from the armature that underpins us to the markings on the surface of our fur, in such a way that we can never forget

 

If that is not enough for a slim volume to accomplish, Martel’s book does one more thing. The author slyly and wittily announces his intentions at the outset through his puppet Henry by laying out his thesis- that while history can tell us what is real, only fiction can teach us what is true. And just like his panel of judges, we are not completely convinced. He then proceeds to prove it.

My Kindle Scout Campaign So Far: Worth It?
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My Kindle Scout Campaign So Far: Worth It?

Midway Through My Kindle Scout Campaign: Some Thoughts About Its Worth

I’ve just passed the  midway point through my 30 day Kindle Scout campaign for my book Reconcilable Differences and am checking in with my results and experience thus far. If you didn’t catch my last post about my path to publishing, at the end I introduced my latest venture.

 

To recap: Amazon runs the Kindle Scout program to which authors submit unpublished works (title, cover, longline, 50 pp sample and an author bio/blurb) and, if selected, provides a 30 day opportunity to expose your book to the public and solicit nominations through your network/social media. After this time, they either offer to publish your book… or they don’t. The implication is that the number of nominations you receive affects the deal, but I’m not entirely convinced. More on this later.

What my Kindle Scout landing page looks like:

Landing page of Kindle Scout campaign for Reconcilable Differences

No Harm Trying

As I was preparing Reconcilable Differences for independent publishing anyway, I figured there’d be no harm experimenting with this relatively new Amazon publishing program. Some early-adopter authors, such as self-publishing guru Martin Crosbie,  and Lexi Revellian, have found success. If I were published by Amazon, it sounded to me like a very good option for a debut author with a smallish social network and a limited capacity for social media marketing. If I didn’t make the cut, well, back to Plan A.

Social Media Reach

Since I’ve been at it for quite a number of years (9-10?) I actually thought my social media reach would be reasonable. Despite being a lazy, infrequent blogger, I’m somewhat active on several platforms, including Twitter, FB, Pinterest, LinkedIn and now Instagram. What I’m discovering (not that I haven’t been told this before) is that you need a huge (as in thousands and thousands) of connections, OR a very loyal, devoted and passionate following of around a thousand. I have neither.

Reconcilable Differences Kindle Scout campaign Hours in Hot & Trending bar graph

Definitely NOT Hot & Trending

Possibly for this reason, despite shamelessly flogging my campaign this past 18 days, my “page view” results have been very, very modest. Quiet, one might say. As of Day 18 I’ve had only 363 page views. This has qualified me for the mysterious but vaguely desirable Hot & Trending list exactly ZERO hours so far. I can’t tell you what it’s like to drop-kick your baby out into the wide world and receive such a resounding… whisper.

What Does It All Mean?

Nevertheless, there are several terrific things that have come of the experience already.

The first is that I forced myself to go out there and actually promote my own work, something many an introverted writer will tell you is akin to sticking pins in your eyes. I posted on comfy and familiar channels, such as Facebook, where presumably my “friends” are fairly indulgent and supportive, although I suspect their patience is wearing thin. I personally solicited family and friends by email. I’ve tweeted to a broader mixed audience, and I’ve even mentioned it quietly on LinkedIn, a professional networking environment seemingly more conducive to the exchange of ideas than the flogging of wares. I’ve also pinned it on Pinterest but I don’t think I’ve had any page views linked from that source, and created ‘events’ on Goodreads and had some results. Some of this data is made available to Kindle Scout authors through statistics that update every 24 hours. For me this occurs somewhere between 3 and 3:30 am. And no, I don’t get up to check. It’s just not that exciting.

 

Reconcilable Differences Kindle Scout campaign page traffic mix pie chart

It’s interesting to see where the external traffic comes from though. The range of externally linked traffic gives some idea of how effective my marketing efforts have been. Although the effect is small, this is still very useful information going forward. If I make noise, who is listening? And who is more likely to take action? During the 18 days of my campaign so far, the split between internal Kindle Scout traffic and external links has remained constant at approximately 40-60.

So what does it all mean, and what is likely to happen next?

My and Others’ Thoughts On The Program

I’ve also participated on a number of writer forums, such as KindleBoards, writer’s group’s such as RWA, WFWA, Writer Unboxed and author blogs, and got involved in a few discussions. There are a variety of opinions out there among authors about the risks and rewards of the Kindle Scout program.

It seems to me those that take a cynical approach are likely in the habit of hedging their bets, and not allowing their hope too much reign. It’s easy to get hurt in this business. Too easy to be deeply disappointed yet again. So never letting yourself expect much might seem the safest bet of all. Those of you who are writers will understand that’s it’s never easy, no matter which route you choose to publishing, or how you go about managing your business afterwards. The facts of Kindle Scout are more optimistic.

Do The Nominations Even Matter?

Popular topics of discussion among participant authors include whether being on the Hot & Trending list is important for selection, and what the most important factors for selection might actually be. Reports from the battlefield indicate that no, the Hot & Trending list doesn’t matter. There are reported cases of books that spend a full 30 days on the Hot & Trending list getting a pass, and books that never hit the Hot & Trending list getting publishing deals.

While this is especially encouraging in my case, it’s interesting to speculate why. This seems obvious to me. Everyone knows you can buy supporters and reviews, and even buyers of books. Amazon knows this too. This is one of the reasons there are so many rules around who can leave book reviews on their site, and why those rules keep changing. They’re interested in staying one step ahead of the players, hackers and scammers who think they’re clever enough to “work the system.” Even earnest, hard working authors who try simply to understand how things work in order to do better have the rug pulled out from under them on a regular basis.

What Is Amazon Looking For?

Which leads me to believe that a) you can’t really fool an organization a large and powerful as Amazon, and b) they are ultimately interested in your book succeeding on it’s own merits. Not that they won’t help you along if they want to. It’s the power of Amazon marketing that makes publishing through them so desirable.

And if that’s true, then what really makes your book competitive?

I have theorized that Amazon may be interested in evaluating potential authors’ social reach and social media marketing savvy, and use the campaign results to do so, but others disagree with me. They may also be interested in the general public appeal of the candidates as a measure of their future success. But as was pointed out to me, why would Amazon care about this? If they want to sell something, they know how. Unlike most other publishers, they don’t need our help. Point taken.

 

Are All Nominations Equal?

Also, so many of the book covers are amateurish or just plain awful, that I wonder if what attracts page views has more to do with which genres are popular with the demographics that are more likely to hang out at Kindle Scout or respond to social media appeals than they are with the books themselves. Do the people nominating books actually take the time to read the sample pages? It also makes me wonder if nominations are weighted by Amazon according to the online behavior, nomination history, and perhaps most important, past book-buying practices, including the relevance of genre to the candidate’s.

One other marketing experiment I tried was to create a HeadTalker campaign. HeadTalker is a crowd-sourced promotion tool, like crowd-funding, that leverages the social networks of your supporters to send out a huge blast of announcements. I managed to get 25 supporters for my campaign within the deadline, so I’ll see within the next day or two whether the 969,780 reach makes an impression on my Kindle Scout campaign. And ultimately, whether this kind of social support makes a difference to Amazon.

Bottom line, the story and the writing, as always, are most important. Every book will find its readers eventually, even a quiet one. And the measure of a reader’s satisfaction rests with the story itself. You may need a little editing, and help designing a more appealing cover, but Amazon, like other publishers, will help you with that. It’s in their interest to do so. You may get only 50% royalties, but they get the other half, so your success is theirs as well. But the books, and the authors, that will sell are the ones that people want to read, and enjoy. So after all is said and done, I think I’ll put my faith and hard work into more and better writing, and leave the mysteries of marketing to others.

 

Losses, Gains and Opportunities

My impressions are that writers who’ve been selected for publication have been treated well by a professional and supportive team of editors, designers and marketers at Amazon, and have no regrets about participation in the program. Whether you see it as a loss leader, a great way to launch, or a reliable and relatively pain-free way to pursue publishing for all of your projects, you won’t do worse with Amazon than on your own, with the big five or a boutique digital press, and you might actually do better.

 

My Kindle Scout Campaign

Reconcilable Differences cover

Reconcilable Differences cover

You can help my campaign, and perhaps help Reconcilable Differences get published. Please click the link and have a look, and if you think the book is worthy, give it your vote. Also please pass this along to friends, family and other readers who might be interested in helping out. As a bonus, those who vote for a successful candidate receive a free e-book as thanks. So we all win! If you don’t mind checking out the book, here’s the link: https://kindlescout.amazon.com/p/JXXN1LUS2SHW