Nominate Disruption by Design on Kindle Scout

Nominate Disruption by Design on Kindle Scout

Kindle Scout Campaign

My forthcoming new novel, Disruption by Design has been up on Kindle Scout since November 10th. To date, I’ve had 1336 page views, though Amazon doesn’t report how many nominations the book has. It did manage to hit the Hot and Trending list for seven hours in its first couple of days live. I’m hoping it makes it back there near the end of its month on December 10th.

Disruption by Design is Book 2 in the Having it All series, about professional 30-something women in Vancouver struggling to balance the challenge and fulfillment of their career with their search for love, family and home. It follows Bruce and Alexa, the best friends of Simon and Kate from Reconcilable Differences. – p.s. Eventually most of the key characters in Reconcilable Differences will get their own story (yes, I already know what happens, more or less!)

 

Cover of Disruption by Design by M A Clarke Scott author

What is the price of sacrifice, when love is the prize?

Alexa is a gifted architect. She grew up watching her mother pay a heavy price for love, at the loss of her freedom, her creativity and her identity – a price Alexa swore she would never pay. She spent her youth helping her working mom take care of their home, her sick father and her six younger siblings. Now nothing will stand in the way of her success.

Bruce has success in spades. He lives a life of leisure after selling his software company for millions. But money can’t buy the thing he desires most, and was deprived of as a child when his mother left him and his three older brothers in the care if his bullying dad- the love and nurturing of a woman, a comfortable home and a family of his own.

 

 

Although behind the scenes analysis of Kindle Scout results in few conclusions (see my 2016 Kindle Scout campaign analysis here), it’s generally held to be important to Amazon that a healthy percentage of your page views and nominations come in from external links. This round, I’m not doing so well, with only sixty out of those 1336 that could be attributable to my own marketing efforts, a mere four percent. You can help bump up this percentage!

Click here to check it out and if you like it, please Nominate it. And then share the link with other avid readers, too.

My impression is that, like every other tool and strategy available to independent authors, Kindle Scout has changed very rapidly in the last couple of years. Not one thing in this industry sits static very long, which is why authors and publishers need to continue to be light-of-foot and constantly monitoring and learning. Although not universally true, it seems to me more experienced, not-first-time authors are using Kindle Scout as a launching platform, in order to get more visibility for books they plan to release themselves in the near future. As I am.

It’s not that Amazon doesn’t still pick up the occasional book out of the enourmous public slush pile that Kindle Scout nominees represent. (For those not familiar, a “slush pile” is that huge pile of mostly unsolicited manuscripts most traditional publishers and agents have to dig and weed through to find that one jewel of a book that excites them enough to represent it.) But those odds never were very good. Whether traditional or new-age, it’s pretty hard to predict what next book which capture the public’s imagination.

Rejection Letter Peanuts cartoon

 

Click here to check it out and if you like it, please Nominate it. And then share the link with other avid readers, too.

Thank you!

 

 

Other places you can follow me

Booksprout LogoBy the way, I’ve discovered a fantastic new book platform. It’s another great way for readers and authors to find each other. It helps authors get Advance Reader Copies out to hungry readers in exchange for reviews. You can now hear about my new releases and deals in the Booksprout app.

Follow me in the Booksprout app!

Just download it, search for “M A Clarke Scott” and click follow! (Hint: In addition to my planned new release, I have another special offer coming up soon. See if you can find it!) Get the free Booksprout app →

Don’t forget Instagram

When not diligently editing the manuscript for Disruption by Design, I mostly hang out on Instagram these days if I’m spending time on social media. I guess I just like the visuals there, and the quick text-like bites of commentary, as well as the generally positive environment (unlike some platforms these days.) If you want to see all the photos I’ve posted (yes, there are some of my cats and what I’ve been cooking or eating) including travel and events and books, follow me here!

My One-Bag European Capsule Wardrobe

Travelling Light

As you may know, I love to travel. This summer I spent just over three weeks in Europe with my family, sightseeing and visiting friends. Early on, we decided we were going to travel light, and take one carry-on size suitcase each. No checked bags allowed.

Before I left, I spent more time than I ever had planning and preparing my wardrobe to ensure this was both possible and successful. I consulted stylish and well-travelled friends, and I researched others’ capsule wardrobes on Pinterest, creating a board full of inspiration and ideas. Check it out here if you want to see what others have done, and what kind of looks I favour (Hint: I’m not a formal dresser.) (Scroll down past the men with beards to see what I mean)

I tried to use as many pieces from my existing wardrobe as possible. The idea wasn’t to spend a fortune to make this work. Once I got going, however, I found there were a few key pieces that I needed to acquire. In the end these included: a new pair of stretchy skinny jeans, two scarves, a thigh-length cotton cardigan, two summer sundresses, a sleeveless cotton shirt, new sneakers and new sandals. I got most pieces on sale however, so it wasn’t a huge outlay of cash. I also love the pieces and continue to use them now that I’m home.

The List

The final capsule included only fifteen pieces (yes, 15!) not counting shoes and necessities. These included:

M A Clarke Scott Author capsule wardrobe jeans and jean jacket5 Bottoms, 6 Tops, 2 Dresses &2 Layers:

Skinny jeans

Black leggings

Thin ecru chinos

Black dress shorts (worn only once)

White t-shirt

Grey striped t-shirt

Blue t-shirt

Black camisole

Sleeveless floral blouse

Sleeveless tunic length shirt

Long-sleeve white t-shirt

Red, white and blue mini-print floral sleeveless sundress

Blue with white floral pattern sleeveless sundress

Black and white striped cotton cardigan

Jean jacket

Shoes:

White Keds

White sandals

Red ballet flats

 

Necessities

Pyjamas

7 pair undies

Toiletries

 

 

 

Accessories:

Light grey scarf with white polka dots

Mixed blue, red, white, yellow abstract large scarf

Navy cotton belt

Sunglasses

Handbag (blue and tan)

Tote (blue)

Mini-umbrella (pink & white)

Swimsuit (never used)

 

Sample Photos

M A Clarke Scott Author Capsule wardrobe Jean Jacket with Scarf

M A Clarke Scott Author Capsule wardrobe cardigan with leggings

M A Clarke Scott Author Capsule wardrobe Chinos with cardigan and t-shirt

M A Clarke Scott Author Capsule wardrobe blouse with jean jacket

 

 

 

 

 

 

 

 

 

 

M A Clarke Scott Author Capsule wardrobe blouse with shorts

M A Clarke Scott Author Capsule wardrobe sleeveless blouse and leggingsM A Clarke Scott Author Capsule wardrobe t-shirt, cardigan, scarf and leggingsM A Clarke Scott Author Capsule wardrobe sundress and cardigan

 

 

 

 

 

 

 

 

 

 

As you can see from the photos, typical outfits included:

jeans, t-shirt with jean jacket and scarf – Keds

sundress with jacket and scarf – sandals or flats

leggings and shirt with cardigan – Keds

chinos with blouse – Keds

 

M A Clarke Scott Author Capsule wardrobe sleeveless blouse and chinos

M A Clarke Scott Author Capsule wardrobe blouse with leggings

M A Clarke Scott Author Capsule wardrobe leggings with cardigan and t-shirt

M A Clarke Scott Author Capsule wardrobe sundress with scarf

 

 

 

 

 

 

 

 

 

 

Most importantly, I always knew what to put together to make an ensemble because it was preplanned. I had something both comfortable and appropriate for every occasion, from travel to museum days, to walking to dinners out. I had to go all day without a change of clothes, most days, and transitioned to restaurants without a problem. I had to do a small laundry wash only twice in over three weeks. And I rarely wore exactly the same combination twice, so I was never bored with my choices.

“Your dress is lovely, Madame.”

 

M A Clarke Scott Author Capsule wardrobe Jean Jacket with Sundress & Scarf

One of the smartest pieces of advice given to me beforehand by a well-seasoned traveller friend (Thanks Natasha. Mwah!) was that, however casually we dress here on the West Coast of Canada, with our yoga gear, shorts and fleece, this simply wouldn’t cut it in the cosmopolitan cities of London and Paris. Instead, she suggested sundresses for warm summer days.

I took this advice (thus the new purchases) and these were some of my favourite ensembles. With sandals or flats, optional sweater or jacket, and a scarf in my bag in case I got chilly, I felt like the best-dressed tourist around. I was cooler than I would have been in shorts (after all, there’s not much under a sundress and you can catch a breeze by the River Seine. Even better, I felt more like a stylish local than a tourist when dressed like this. I even got stopped by a well-dressed woman while touring the Ste. Chapelle cathedral on the Ile-de-la-Cite in Paris, to have my lovely floral sundress complimented (en Francais, bien sur.) Trust me when I say that this was an unprecedented event in my life.

 

Stylish and Practical

M A Clarke Scott Author Capsule wardrobe pink umbrella, leggings with cardigan and t-shirt

A second recommendation was to skip the rain jacket in favour of a super-light, compact umbrella in a light summer colour. I chose a pale pink-and-white flowered one from The Umbrella Shop in Vancouver, cheerful, affordable, durable and guaranteed for life. This I could carry on iffy days and whip out for a shower, then tuck away. It also doubled as a parasol when caught standing in line in the hot sun at the Louvre museum.

Everything did indeed fit into one bag, including shoes and toiletries. The ease of movement, speed and convenience of not having to wait around for checked baggage was a pure delight. (Cue visual: flight attendant striding jauntily across the airport concourse with scarf flying behind, and the attendant big grin of a sophisticated world traveller.) Aside from our main overseas flight, we took a short flight across the English Channel, as well as two long-distance train rides and numerous Tube, Metro and city bus rides to and fro. There were also elevators and staircases, doorways and foyers that were breezed through painlessly. I highly recommend taking this extra effort to prepare for travelling light. I’m obviously a convert and will never again over-pack and suffer from too much baggage and wardrobe indecision while travelling.

 

Have You Tried This?

I hope you enjoyed this recap of my travelling capsule wardrobe experiment. If you’ve ever packed a capsule wardrobe for a trip, comment below and tell me how it went. Do you have any tricks or tips to share?

 

Kindle Scout Campaign

By the way, since returning home, I’ve been hard at work completing my forthcoming new novel, Disruption by Design. It’s spending the next month on Kindle Scout. Click here to check it out and if you like it, please Nominate it. And then share the link with other avid readers, too.

Thank you!

 

My Kindle Scout Campaign So Far: Worth It?

My Kindle Scout Campaign So Far: Worth It?

Midway Through My Kindle Scout Campaign: Some Thoughts About Its Worth

I’ve just passed the  midway point through my 30 day Kindle Scout campaign for my book Reconcilable Differences and am checking in with my results and experience thus far. If you didn’t catch my last post about my path to publishing, at the end I introduced my latest venture.

 

To recap: Amazon runs the Kindle Scout program to which authors submit unpublished works (title, cover, longline, 50 pp sample and an author bio/blurb) and, if selected, provides a 30 day opportunity to expose your book to the public and solicit nominations through your network/social media. After this time, they either offer to publish your book… or they don’t. The implication is that the number of nominations you receive affects the deal, but I’m not entirely convinced. More on this later.

What my Kindle Scout landing page looks like:

Landing page of Kindle Scout campaign for Reconcilable Differences

No Harm Trying

As I was preparing Reconcilable Differences for independent publishing anyway, I figured there’d be no harm experimenting with this relatively new Amazon publishing program. Some early-adopter authors, such as self-publishing guru Martin Crosbie,  and Lexi Revellian, have found success. If I were published by Amazon, it sounded to me like a very good option for a debut author with a smallish social network and a limited capacity for social media marketing. If I didn’t make the cut, well, back to Plan A.

Social Media Reach

Since I’ve been at it for quite a number of years (9-10?) I actually thought my social media reach would be reasonable. Despite being a lazy, infrequent blogger, I’m somewhat active on several platforms, including Twitter, FB, Pinterest, LinkedIn and now Instagram. What I’m discovering (not that I haven’t been told this before) is that you need a huge (as in thousands and thousands) of connections, OR a very loyal, devoted and passionate following of around a thousand. I have neither.

Reconcilable Differences Kindle Scout campaign Hours in Hot & Trending bar graph

Definitely NOT Hot & Trending

Possibly for this reason, despite shamelessly flogging my campaign this past 18 days, my “page view” results have been very, very modest. Quiet, one might say. As of Day 18 I’ve had only 363 page views. This has qualified me for the mysterious but vaguely desirable Hot & Trending list exactly ZERO hours so far. I can’t tell you what it’s like to drop-kick your baby out into the wide world and receive such a resounding… whisper.

What Does It All Mean?

Nevertheless, there are several terrific things that have come of the experience already.

The first is that I forced myself to go out there and actually promote my own work, something many an introverted writer will tell you is akin to sticking pins in your eyes. I posted on comfy and familiar channels, such as Facebook, where presumably my “friends” are fairly indulgent and supportive, although I suspect their patience is wearing thin. I personally solicited family and friends by email. I’ve tweeted to a broader mixed audience, and I’ve even mentioned it quietly on LinkedIn, a professional networking environment seemingly more conducive to the exchange of ideas than the flogging of wares. I’ve also pinned it on Pinterest but I don’t think I’ve had any page views linked from that source, and created ‘events’ on Goodreads and had some results. Some of this data is made available to Kindle Scout authors through statistics that update every 24 hours. For me this occurs somewhere between 3 and 3:30 am. And no, I don’t get up to check. It’s just not that exciting.

 

Reconcilable Differences Kindle Scout campaign page traffic mix pie chart

It’s interesting to see where the external traffic comes from though. The range of externally linked traffic gives some idea of how effective my marketing efforts have been. Although the effect is small, this is still very useful information going forward. If I make noise, who is listening? And who is more likely to take action? During the 18 days of my campaign so far, the split between internal Kindle Scout traffic and external links has remained constant at approximately 40-60.

So what does it all mean, and what is likely to happen next?

My and Others’ Thoughts On The Program

I’ve also participated on a number of writer forums, such as KindleBoards, writer’s group’s such as RWA, WFWA, Writer Unboxed and author blogs, and got involved in a few discussions. There are a variety of opinions out there among authors about the risks and rewards of the Kindle Scout program.

It seems to me those that take a cynical approach are likely in the habit of hedging their bets, and not allowing their hope too much reign. It’s easy to get hurt in this business. Too easy to be deeply disappointed yet again. So never letting yourself expect much might seem the safest bet of all. Those of you who are writers will understand that’s it’s never easy, no matter which route you choose to publishing, or how you go about managing your business afterwards. The facts of Kindle Scout are more optimistic.

Do The Nominations Even Matter?

Popular topics of discussion among participant authors include whether being on the Hot & Trending list is important for selection, and what the most important factors for selection might actually be. Reports from the battlefield indicate that no, the Hot & Trending list doesn’t matter. There are reported cases of books that spend a full 30 days on the Hot & Trending list getting a pass, and books that never hit the Hot & Trending list getting publishing deals.

While this is especially encouraging in my case, it’s interesting to speculate why. This seems obvious to me. Everyone knows you can buy supporters and reviews, and even buyers of books. Amazon knows this too. This is one of the reasons there are so many rules around who can leave book reviews on their site, and why those rules keep changing. They’re interested in staying one step ahead of the players, hackers and scammers who think they’re clever enough to “work the system.” Even earnest, hard working authors who try simply to understand how things work in order to do better have the rug pulled out from under them on a regular basis.

What Is Amazon Looking For?

Which leads me to believe that a) you can’t really fool an organization a large and powerful as Amazon, and b) they are ultimately interested in your book succeeding on it’s own merits. Not that they won’t help you along if they want to. It’s the power of Amazon marketing that makes publishing through them so desirable.

And if that’s true, then what really makes your book competitive?

I have theorized that Amazon may be interested in evaluating potential authors’ social reach and social media marketing savvy, and use the campaign results to do so, but others disagree with me. They may also be interested in the general public appeal of the candidates as a measure of their future success. But as was pointed out to me, why would Amazon care about this? If they want to sell something, they know how. Unlike most other publishers, they don’t need our help. Point taken.

 

Are All Nominations Equal?

Also, so many of the book covers are amateurish or just plain awful, that I wonder if what attracts page views has more to do with which genres are popular with the demographics that are more likely to hang out at Kindle Scout or respond to social media appeals than they are with the books themselves. Do the people nominating books actually take the time to read the sample pages? It also makes me wonder if nominations are weighted by Amazon according to the online behavior, nomination history, and perhaps most important, past book-buying practices, including the relevance of genre to the candidate’s.

One other marketing experiment I tried was to create a HeadTalker campaign. HeadTalker is a crowd-sourced promotion tool, like crowd-funding, that leverages the social networks of your supporters to send out a huge blast of announcements. I managed to get 25 supporters for my campaign within the deadline, so I’ll see within the next day or two whether the 969,780 reach makes an impression on my Kindle Scout campaign. And ultimately, whether this kind of social support makes a difference to Amazon.

Bottom line, the story and the writing, as always, are most important. Every book will find its readers eventually, even a quiet one. And the measure of a reader’s satisfaction rests with the story itself. You may need a little editing, and help designing a more appealing cover, but Amazon, like other publishers, will help you with that. It’s in their interest to do so. You may get only 50% royalties, but they get the other half, so your success is theirs as well. But the books, and the authors, that will sell are the ones that people want to read, and enjoy. So after all is said and done, I think I’ll put my faith and hard work into more and better writing, and leave the mysteries of marketing to others.

 

Losses, Gains and Opportunities

My impressions are that writers who’ve been selected for publication have been treated well by a professional and supportive team of editors, designers and marketers at Amazon, and have no regrets about participation in the program. Whether you see it as a loss leader, a great way to launch, or a reliable and relatively pain-free way to pursue publishing for all of your projects, you won’t do worse with Amazon than on your own, with the big five or a boutique digital press, and you might actually do better.

 

My Kindle Scout Campaign

Reconcilable Differences cover

Reconcilable Differences cover

You can help my campaign, and perhaps help Reconcilable Differences get published. Please click the link and have a look, and if you think the book is worthy, give it your vote. Also please pass this along to friends, family and other readers who might be interested in helping out. As a bonus, those who vote for a successful candidate receive a free e-book as thanks. So we all win! If you don’t mind checking out the book, here’s the link: https://kindlescout.amazon.com/p/JXXN1LUS2SHW

It’s Time to Publish

My Long Path to Publishing

Aptitude and Ambition

10-things-you-have-to-do-before-you-leave-varsity-female_graduate90I can still remember like it was yesterday the evening almost eleven years ago that I sat beside my husband in bed, doing aptitude tests and reading books like What Colour Is My Parachute? It wasn’t the first time I was trying to decide what I wanted to be when I grew up. I’d already been to university for years and earned several degrees. I’d tried to put all that worthy education to good use by building not one but two professional careers, first as an architect, then as an academic researcher in gerontology, and then, rather feebly, as an architect again.

 

Enter the Sandwich Age

toddler excited about diggerThen a baby, aging parents and a huge home renovation got in the way. Et voila, five  years vanished. Strangely, I put good use to my architectural training being my own house designer and project manager, and I put all that valuable gerontology knowledge to good use caring for my mother-in-law and mother. But once junior was in full time kindergarten, I began to get restless and look for new outlets for my energy and creativity. Thus the soul-searching moment I mentioned above. At that point in my life I really needed to close those doors and move into a new arena.

The Sleeping Writer

cat on laptopOr not completely new, as I’d always been an avid reader and book lover, and had attempted to craft my first novel at the age of nine. I made it (longhand on yellow foolscap) ten chapters in before something else stole my attention away. But I never lost the desire, and the books, or their genesis, accumulated inside my head over the years, like secret friends whose voices called to me.

So that night, revisiting my strengths and interests via these tests and quizzes, I decided I would give it a shot – I would try my hand at writing a novel. I said to my husband, “I’ll give it five years. If I haven’t published a book by then I’ll quit and get a real job.” How naive.

A Fire in the Belly

As it turned out, five years is nothing in the life of a writer. Barely enough time to figure out which way is up. I had taken on so much more than I’d realized at the time. Firstly, that being educated and literate does not mean you can sit down and write a decent novel – oh, no! Without any formal training in creative writing, it was a long learning curve. An iterative one,  as I dreamed, wrote, studied, workshopped, networked, critiqued, competed, read, and wrote some more. And I got better. But most importantly, I discovered two things: I LOVED writing, and I’d finally found my tribe. I didn’t want to stop at five years. I didn’t want to stop ever. This is where I belonged.

Ten… Make That Eleven Years On

robert-de-niro-oscars-2104-quote-about-writersFive years came and went in the blink of a cursor, and no book publishing happened. I suppose for some writers it happens faster, but I believe for most there are many quiet years of devotion and diligence, and perhaps dabbling, that precede those fabulous debuts. But the path to publishing is paved by many a stumbling block. Mine included perfectionism, an addiction to research and learning, crushing self-doubt (a cliché in our business), a desire to learn how to navigate the online world of social media in order to build my author “platform”, a desperate attempt to learn about and keep abreast of the quickly shifting sands of the publishing industry. All necessary parts of the author’s career. Oh, and did I mention crushing self-doubt? None of these new challenges came easily, especially the digital-technical stuff, which seems to get harder the older I get.

Never Look Back

Nevertheless, the pressure to get my lovely children out there into the world built and built. Several half-hearted forays into querying traditional agents and publishers over the years simply sent me scurrying back for another round of honing my craft. But when the ten year mark approached, I decided I really needed to get at least one book “out there.” Even with that determined goal, another year+ has slipped by. Now, however, I see the cumulative effect of that determined effort and focussed goal. In fairly short order, I’ve won a prize, got another manuscript request by a traditional publisher, and prepared yet another manuscript for independent publishing. Sometimes I think it’s just about setting clear goals.

e73514af7309c4006bfce2a7e38a4451Having several completed works is one of the side benefits of working diligently for eleven years– I have an “oevre.” And I’m certain at least one of those books will be published very soon. One way or another. I now have a solid sense of the industry and my place in it, and a lot more confidence about how I want to manage my writing career.

Time to Publish – One Way or Another

Sometimes what you need is sitting right in front of you all along but you look right past it, because you were looking for something– different. Recently, as I’ve been editing, revising and designing my very first novel, Reconcilable Differences, in preparation for independent publishing, it occurred to me that submitting it to Amazon’s relatively new Kindle Scout program was worth the effort. Since I’d already decided it was a “special” book, a quiet one that would find its readers, even if a legacy publisher wasn’t willing to take a risk on it, I had nothing to lose. Even if it wasn’t selected for publication, the exposure would only help my indie launch later on.

So last week I got the bits all together and submitted it, and it was accepted. [What is Kindle Scout?]

My Kindle Scout Campaign

Reconcilable Differences cover

Reconcilable Differences cover

I was shocked that it was finally happening. Now, I wondered, did my long, slow build as a writer in the world of social media amount to anything? Would I be able to hold up my end of the publishing bargain by calling on my vast (possibly a slight exaggeration) social network and generate enough nominations to get noticed? Well… we’ll see.

My Kindle Scout campaign launched on April 6, 2016 12:00 AM EDT (9:00 PM PDT) and ends on May 6, 2016 12:00 AM EDT! Now it’s up to me (and you) to generate enough nominations for the book in the next 29 days to get Kindle to publish it.

Are You Willing to Help?

Please click the link and have a look, and if you think the book is worthy, give it your vote. Also please pass this along to friends, family and other readers who might be interested in helping out. As a bonus, those who vote for a successful candidate receive a free e-book as thanks. So we all win! If you don’t mind checking out the book, here’s the link: https://kindlescout.amazon.com/p/JXXN1LUS2SHW

And stay tuned. I’ll be monitoring my progress through the campaign and reporting back here a couple of times, as well as at the end to let you know what’s happening next.